Let us tell you its story…
Why a new identity?
A new identity to see further and broaden the perspective.
Tomorrow we will accompany you on a wider range of outdoor sports.
Rest assured, telemark will always remain our trademark.
Moving forward with our commitment to innovation, hand in hand with our promise to do so with open-eyed responsibility to human and environmental concerns, we decided to call ourselves INWILD.
INWILD, innovation in the heart of nature
INWILD comes from the fusion of the word “INnovation” and nature in the wild state “Wild”. Two words that are sources of inspiration, an impulse for our team and our projects.
A typography that expresses:
- purity, safety, technicality
- the ascent and descent transcribed by the extended lettering of the N and the W
- exchange: synonymous with sharing
The shape takes up the interior of the D, an identifiable characteristic of our INWILD name.
- The mountain
- The hiking trail
- The ski track
- Unique signature
- Outdoor sports
Square and rounded at the same time, like typography. Professional and flexible.